Chinese tourism in SE Asia is driving economic growth across the region, presenting an interesting - and potentially lucrative - segment for brands to tap into.
Southeast Asia is the epicenter of mobile adoption and e-commerce innovation with boundless potential for brands to expand their business in. Here’s how to develop a mobile app strategy in this critical, emergent, and mobile device-driven region.
Planning an ICO in the Asia-Pacific region anytime soon? Don't do anything further until you've read our country-by-country primer on what to expect as far as regulations, developments, and trends go.
The Islamic community in SEA is a large, lucrative market bridging the gap between faith and modernity. Here’s what brands should know about marketing to the segment.
Scenes of beaches, nightlife, temples, beautiful people, and culinary delights are what initially come to mind when one mentions Thailand, and aptly so - but behind this façade lies a country on the brink of a full-blown digital revolution that serves as the main point of entry to the Southeast Asia: one that will be an important battleground for brands and marketers to fight for brand recognition and market share in the region.
The Southeast Asian market is a largely untouched and potentially lucrative market for luxury brands to enter - here's how they can leverage digital to their advantage and drive their expansion and market share in the region.
Brands that invest early in their digital marketing capabilities and harness it in a way that considers the Southeast Asian market’s diversity, complexity, and uniqueness are the ones that will end up reaping the fruits of the region’s bounty, and solidify their position as leaders in the market.
Making plans to expand your business and focus towards the rapidly-growing and potentially lucrative Southeast Asian markets? Don’t begin to do so without focusing on implementing integrated marketing as a cornerstone of your brand’s strategy.
Expanding your business towards Asia requires a proper SEM strategy that takes local market characteristics (and idiosyncrasies) into account – don’t even think about deployment until you have taken these 7 important insights into consideration.