When you’re selling women’s undergarments, it’s challenging for brands to find a way to stand out and find a way to highlight a product’s features without using references to sex and erotic themes. Sabina, a top undergarment brand based in Thailand, addresses this challenge by using humor inspired by horror comedy films to sell their latest Wireless Shape bra.
In early March, Southeast Asian e-commerce platform Shopee released its #ShopeeDanceTH 30-second video ad in Thailand featuring its brand ambassadors, actor Nadech Kugimiya and actress Urassaya “Yaya” Sperbund. Both are a well-loved couple in Thai pop culture.
Cannes Lions International Festival of Creativity is one of the biggest events for the creative advertising and marketing communication industry. Here are the Southeast Asian winners who have done their best jobs and been on top of the lists. Campaigns from Thailand were especially very successful, a big round of applause for the agencies and creatives.
The Thai Head and Shoulder ad featuring singer-songwriter Stamp and model-actor Mario Maurer is a creative mashup of the shampoo’s brand name and an upbeat North-Eastern Thai song.