PricewaterhouseCoopers (PwC) Indonesia predicts Indonesian tech startup Go-Jek going head to head with banks in the payment sector in the near future.

According to a survey conducted by the multinational firm on the state of digital banking in Indonesia, 72% of the country’s senior banking professionals agreed that Go-Jek will emerge as a serious competitor in the banking industry, particularly due to its sophisticated, multi-faceted digital payment service Go-Pay, along with the rest of its service offerings.

Go-Jek isn’t alone, however: the same survey showed that about 62% of Indonesian banking professionals also believed that multinational Chinese e-commerce giant Alibaba will similarly compete with the established banks in the region, given its own digital payment platform Alipay.

The survey also showed that one of the biggest risks digital businesses will face in the coming years would be cyber-related security threats; furthermore, 44% of them stated that the focus of their digital strategy is based on improving customer and employee experiences.

Lastly, it was found that 66% of the respondents have implemented digital strategies as part and parcel of their goals as corporate organizations – a robust sign of a lot more things to come in the Indonesian e-commerce and digital marketing spheres.


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