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Cannes Lions International Festival of Creativity is one of the biggest events for the creative advertising and marketing communication industry. Here are the Southeast Asian winners who have done their best jobs and been on top of the lists. Campaigns from Thailand were especially very successful, a big round of applause for the agencies and creatives.
A hardening stance towards policies governing Ad Grants accounts will lead to Google canceling more of them in the future - but this script will keep accounts safe.
Chinese tourism in SE Asia is driving economic growth across the region, presenting an interesting - and potentially lucrative - segment for brands to tap into.
Southeast Asia is the epicenter of mobile adoption and e-commerce innovation with boundless potential for brands to expand their business in. Here’s how to develop a mobile app strategy in this critical, emergent, and mobile device-driven region.
Planning an ICO in the Asia-Pacific region anytime soon? Don't do anything further until you've read our country-by-country primer on what to expect as far as regulations, developments, and trends go.
The Islamic community in SEA is a large, lucrative market bridging the gap between faith and modernity. Here’s what brands should know about marketing to the segment.
The Southeast Asian market is a largely untouched and potentially lucrative market for luxury brands to enter - here's how they can leverage digital to their advantage and drive their expansion and market share in the region.
Brands that invest early in their digital marketing capabilities and harness it in a way that considers the Southeast Asian market’s diversity, complexity, and uniqueness are the ones that will end up reaping the fruits of the region’s bounty, and solidify their position as leaders in the market.
Making plans to expand your business and focus towards the rapidly-growing and potentially lucrative Southeast Asian markets? Don’t begin to do so without focusing on implementing integrated marketing as a cornerstone of your brand’s strategy.