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Google Thailand is driving more businesses and consumers to participate in its fast-growing digital market and stimulate further growth - including free public Wi-Fi.
The world’s most valuable airport, Airports of Thailand PLC, is set to launch its very own mobile app for travelers and passengers plying its airports by 1Q 2019.
Scenes of beaches, nightlife, temples, beautiful people, and culinary delights are what initially come to mind when one mentions Thailand, and aptly so - but behind this façade lies a country on the brink of a full-blown digital revolution that serves as the main point of entry to the Southeast Asia: one that will be an important battleground for brands and marketers to fight for brand recognition and market share in the region.
When you’re selling women’s undergarments, it’s challenging for brands to find a way to stand out and find a way to highlight a product’s features without using references to sex and erotic themes. Sabina, a top undergarment brand based in Thailand, addresses this challenge by using humor inspired by horror comedy films to sell their latest Wireless Shape bra.
In early March, Southeast Asian e-commerce platform Shopee released its #ShopeeDanceTH 30-second video ad in Thailand featuring its brand ambassadors, actor Nadech Kugimiya and actress Urassaya “Yaya” Sperbund. Both are a well-loved couple in Thai pop culture.